Our goal is to make the purchase of insurance easier than it's ever been, and entering a few initial bits of information about yourself makes it much easier for us to customize our offerings to help you make a purchase decision (so we know which rates to apply, which questions to ask you, etc).
After this initial signup process, most people appreciate the ease with which you can learn about, quote and buy our insurance products (more will be added in the days ahead, like coverage for pets, jewellery, personal liability, ID theft, and so on). Many other companies require an upfront account creation process and operate this way as well (like Amazon, Uber & Lyft), and it's becoming the preferred way to introduce customers to a Company's product offerings. Your credit card info only needs to be entered when you've decided to make a purchase.
If you haven't already, we encourage you to download the free Goose app, create a free account and be on your way to a better insurance-buying experience!